Outbound campaigns
Campaigns where the assistant calls new leads back within seconds, confirms appointments and reactivates old contacts.
3 min read
The assistant doesn't only answer calls; within your rules it can also make calls on your behalf. For example, calling someone who filled in your Meta ad form within seconds, confirming tomorrow's viewings, or asking last year's buyers whether they're still looking.
Important
In Turkey, commercial outbound calls require the person's call consent on İYS (the Commercial Electronic Message Management System) and a KVKK privacy notice. The assistant only calls contacts who have consented, within the hours you set. Details: İYS and KVKK.
Campaign types
| Campaign | What it does | Example |
|---|---|---|
| New lead call-back | Calls a new form enquiry within seconds, qualifies them, books an appointment | A Meta lead form for the Ataşehir development |
| Call-back request | Calls people who asked to be called, at the time they chose | A web form saying "call me after 7pm" |
| Appointment confirmation | Confirms tomorrow's viewing, reschedules if needed | Saturday 11:00 viewing in Moda |
| Reactivation | Asks older contacts whether they're still looking | Buyers who were after a 2+1 in Kadıköy in 2024 |
For why speed matters with new leads, see Speed to lead.
How an outbound call starts
On an outbound call, trust is built in the first few seconds. The assistant:
- Confirms it's speaking to the right person.
- Introduces itself as the office's assistant and says clearly why it's calling.
- Asks whether it's a good time. If not, it asks when would be better and ends the call.
Elif: Hello, is this Ayşe? This is Elif, Atlas Emlak's assistant.
Ayşe Çelik: Yes, speaking.
Elif: You just filled in a form about the Ataşehir project, so I'm calling about that. Is now a good time?
Ayşe Çelik: Yes, I was looking at the 2+1s.
Elif: Great. Is it a home for yourself, or an investment?
What was written to the CRM: source Meta lead form, enquiry Buyer · Ataşehir development · 2+1, purpose own use, outcome Hot lead, office meeting booked with Burak Aydın.
On outbound calls the assistant never pushes. If the person says "I'm not interested" or "don't call me", it thanks them, ends the call and the contact is removed from the call list.
Where to see campaigns
- Under AI Agents → Voice AI → Dashboard & Logs, choose the Outbound view.
- You'll see how many contacts were called, reached and booked, per campaign.
- Campaign lists only include contacts who are allowed to be called: those with İYS call consent and DND (Do Not Disturb) switched off.
Individual calls, recordings and summaries appear in Conversations, just like inbound calls.
Setup and your role
Our team sets up outbound campaigns: the campaign script, the contact list rules, the calling hours (e.g. 09:00–20:00), how many times to retry unreachable contacts, and follow-up automations based on the outcome.
You:
- Decide which campaigns you want.
- Make sure consent (İYS approval, KVKK notice) is collected correctly.
- Watch campaign results and recordings, and give your consultant feedback.
- Ask your consultant to pause a campaign or change its hours.
Outbound campaigns are a separate plan; see the pricing page for details.
Contacts who can't be reached
If the person doesn't answer or it goes to voicemail, the assistant leaves a short message ("Hello, this is Elif from Atlas Emlak, calling for Ayşe. Please call us back when convenient.") and the call closes as Not reached. Depending on the rule set during onboarding, a WhatsApp message goes out a few hours later, or the call is retried a set number of times.
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