Nurture campaigns
Stay in touch with buyers, tenants and sellers who aren't ready yet, with occasional, useful and consented messages over weeks.
3 min read
Not every caller buys this month. A buyer who says "we're looking within a year" or a homeowner who "just wants to know what it's worth first" is tomorrow's client, if you're remembered at the right time. Long-term nurture scenarios send these people occasional, useful messages over weeks and months, so that when they're ready, yours is the first agency they think of.
How it works
A nurture sequence starts when a contact is marked as warm or cold (for example, a buyer whose timing is "in 6 months"). A sample sequence:
| When | Message |
|---|---|
| Day 0 | Thanks and a short recap of their brief |
| Day 7 | New listings that match |
| Day 21 | A short local market note |
| Day 45 | "Still looking?" check-in |
| Day 90 | Task for the agent: phone call |
Stop conditions matter as much as the messages. The sequence stops when:
- The contact replies (the conversation moves to your team or the bot).
- An appointment is booked.
- The contact says "stop" or asks not to be messaged.
- The contact has no consent or has withdrawn it.
The content and frequency are agreed with you at setup; buyers, tenants and sellers can have separate sequences.
Consent, KVKK and İYS
Nurture messages are marketing, so the rules are stricter:
- Explicit consent is required. Sending commercial electronic messages in Turkey requires the recipient's prior consent, and that consent must be consistent with İYS (the national message management system) records. The Consent group on the contact record holds İYS consent and KVKK notice fields. See İYS and KVKK.
- Every message needs a way out. "Reply STOP to opt out."
- Opt-outs apply immediately. When someone opts out, the sequence stops and the contact is marked with a tag such as
do-not-call.
Important
Don't send nurture messages to contacts whose consent status is unclear. Scenarios are built to check the consent field; when importing old lists, review consent with your consultant. See Data privacy and KVKK.
Nurture on WhatsApp
Because the contact hasn't written to you in the last 24 hours, nurture messages go out as approved Marketing WhatsApp templates:
- Marketing templates are priced differently from Utility templates, and WhatsApp may limit delivery depending on how engaged the contact is with this kind of message.
- If users block or report your messages, your number's quality rating drops, which can also affect your confirmations and reminders.
So a few useful messages always beat many generic ones. See WhatsApp rules and quality.
Tip
The best nurture message is personal: "Two new listings match what you're looking for" gets far more replies than "This week's offers". Keeping your listings up to date makes these messages easy to prepare.
What you can change
- Pause the sequence (Draft), for example over a holiday week.
- Lengthen the waits between messages.
For a new sequence, new message content (which needs a new template approval) or who enters the sequence, contact your consultant. For a one-off announcement to many contacts, see Bulk messaging.
Common issues
The contact replied but the sequence carried on. The reply may have come through another channel (for example, they phoned). Ask your consultant to remove them; we'll widen the stop condition so it doesn't happen again.
A marketing message wasn't sent. The contact has no consent, the template isn't approved, or WhatsApp limited delivery. Check the details in the Execution Logs tab. See Automation history and troubleshooting.
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