Seller and valuation pipeline
The Sellers pipeline for people who want to sell: from valuation booking to signed instruction and sale.
4 min read
Good listings are harder to find than buyers. A seller asking what their home is worth often calls several agencies on the same day and goes with the first one that takes them seriously. The Sellers pipeline helps you turn those enquiries into valuations, and valuations into signed instructions. The assistant never gives a figure over the phone; it learns about the property and books a free valuation.
Stages
| # | Stage | What it means | Who moves it |
|---|---|---|---|
| 1 | New enquiry | The seller called or wrote; some property details captured. | Assistant (automatic) |
| 2 | Valuation booked | The valuation visit is in the calendar. | Assistant or agent |
| 3 | Valuation done | The agent has seen the property and shared a price recommendation. | Agent |
| 4 | Instruction signed | The sales instruction (yetki sözleşmesi) is signed; term and conditions noted. | Agent |
| 5 | On the market | The listing is live and has been added to the assistant's listings. | Agent |
| 6 | Sold | The title deed has been transferred; status Won. | Agent |
If a seller goes with another agency or decides not to sell after the valuation, mark the opportunity Lost and note why ("instructed another agency", "price expectation too high"). Over time these notes show where and why you're losing listings.
Note
During onboarding our team creates the pipeline with these stages and sets the assistant up to book valuations in the right calendar. Ask your consultant for any stage or calendar changes.
What the assistant does on a seller call
Mert Özkan: I'm thinking of selling my flat in Ataşehir. What do you think it's worth?
Elif: To get the price right, it's best if one of our agents sees the flat. Shall I book a free valuation?
Mert Özkan: Yes. Tuesday afternoon suits me.
Elif: Emre Yılmaz can come on Tuesday at 14:00. Is the title full freehold, and is the flat empty at the moment?
- The price question: it doesn't give a figure. It keeps to "let's look at it together" and offers a free valuation. It never makes promises like "guaranteed to sell" or "we'll get you the highest price".
- Property details: it asks what the valuation needs and saves it to custom fields: property type, rooms, m², floor, building age, title status (kat mülkiyeti, kat irtifakı, land), vacant or tenanted, when they want to sell, and whether they're working with another agency.
- CRM: it adds the
sellertag (andhot-leadif relevant), opens the opportunity at Valuation booked and leaves a task for the agent covering that area.
Your agent knows the property before they walk in, so they arrive prepared. See Viewings and valuations.
Follow-up after the valuation
Sellers often decide a few days, sometimes a few weeks, after the valuation. During that time the card waits in Valuation done. A suggested flow:
| When | What happens | Who |
|---|---|---|
| Valuation day | Thank-you message (WhatsApp) | Automation |
| 2–3 days later | Agent calls and answers questions | Agent (task) |
| Still undecided | Long-term nurture messages (if consent allows) | Automation |
You can edit the follow-up message text in the Automation module. See Nurture campaigns.
Tip
Record the instruction's end date in the card notes or a custom field. If you'd like the agent to get a task two weeks before it ends, ask your consultant to add that scenario.
Adding it to your listings
When a card reaches On the market, send the new listing to your consultant so it's added to the assistant's listings. Then, when the next buyer calls, Elif can describe it too. See Preparing your listings.
Reaching private sellers
Sellers don't always call you. You can have the assistant call owners who are selling privately through an outbound campaign; it offers a free valuation without being pushy. You supply that list; the assistant doesn't pull data from property portals. Outbound calls require İYS consent and a KVKK privacy notice. See Outbound campaigns and İYS and KVKK.
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