Connecting Google Ads
Connect your Google Ads account to see spend and results in reports, and use the GCLID to know which ad brought leads and sales.
3 min read
Google Ads is the most direct way to reach buyers and vendors at the point of decision, with searches such as "flat for sale in Kadıköy" or "how much is my home worth". Once your account is connected, you see spend, clicks and campaign results in the panel; thanks to the GCLID, you can measure which campaign actually brings viewings, instructions and sales.
What it gives you
- Reporting: spend, impressions, clicks and conversions by campaign in the Google Ads report.
- Source tracking: a contact from a Google ad shows the campaign on their record; the lead → appointment → sale chain is visible in the Attribution report.
- Cost per sale: with spend and closed opportunities side by side, "what does a buyer cost us?" is answered in the panel.
Before you start
- A Google account with at least Standard (preferably Admin) access to Google Ads.
- If an agency runs your ads, your account is probably under a manager account (MCC); connect together with the agency.
- Auto-tagging must be on in Google Ads: Admin → Account settings → Auto-tagging.
Connecting step by step
- Open Settings → Integrations.
- Click Connect on the Google Ads card.
- In the Google window, choose the account with Google Ads access and approve the permissions.
- Choose the Manager account (MCC) if there is one, then the Ad account to connect.
- Confirm with Connect. Reports start filling within a few hours.
What is the GCLID, and why does it matter?
When someone clicks your Google ad, Google adds a unique click ID to the landing page address, like gclid=…. If that ID is saved to the contact record with the form submission:
- You know exactly which campaign and keyword the person came from.
- Results (viewings, closed deals) can later be reported back to Google, so it optimises your ads towards people who actually bring business.
| The form on your website | GCLID |
|---|---|
| A panel-connected form or chat widget on your site | Captured automatically |
| Your site's own form, connected by webhook | The form needs a hidden gclid field; our team passes it through |
| The person only clicks a phone or WhatsApp button | No GCLID; source tracking is limited |
Connecting your website forms to the panel and reporting results back to Google requires setup; our team does this. See Web forms and webhooks.
Example: you set a monthly budget for a "home valuation Kadıköy" campaign. Thanks to records with a GCLID, you see that it brought 22 leads, 6 valuation appointments and 3 signed instructions. A seller campaign is judged by listings won, not by sales.
Common issues
The ad account isn't listed. The Google account you chose doesn't have access to that ad account, or it sits under a different MCC.
Spend shows, but leads have no campaign data. Auto-tagging is off, or the form isn't passing the GCLID.
Spend doesn't match Google Ads exactly. Check currency, time zone and date range; data can arrive a few hours late.
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